Marketing Support

The key to a successful medical business

When starting a business in the aesthetic medicine sector, a company’s advertising strategy is crucial. Candela will help you take a 360-degree look at the aesthetic medicine and beauty market in which your organization will operate.

• conduct a SWOT analysis, assess opportunities and identify «growth points»
• choose a positioning method and clearly define development goals
• determine promotion channels
• describe the ideal «portrait» of the target patient
• Develop a content strategy and create a publication schedule: what patient problems will we cover, in what format, and how often will we publish?
• OFFLINE marketing, high-quality, adaptive POS material layouts
• ONLINE marketing, «selling website», social networks, forums, search engines.